Men’s grooming is evolving from basic maintenance to ritualized self-care, and beard oil and balm are leading the charge. These products don’t just soften and style — they’re now seen as confidence boosters, helping men feel polished and intentional in their daily routines. Beard balm, in particular, is gaining traction for its dual-action benefits: it hydrates like an oil and styles like a balm, making it a go-to for modern, texture-conscious groom