About Pashia Beauty
Welcome to Pashia Beauty — Where Beauty Meets Confidence.
We’re more than just a makeup store. We’re a movement built on the belief that beauty should be bold, inclusive, and a reflection of your unique story.
Founded with a passion for creativity and self-expression, Pashia Beauty’s name curates high-quality, cruelty-free products that empower you to shine—on your terms. Whether you’re embracing your everyday glow or exploring vibrant new looks, our collection is here to celebrate every skin tone, every style, every day.
What Makes Us Different:
Inclusive Shades, Real Stories – Our products are tested with diverse communities in mind.
Sustainable Beauty – We believe in beauty without compromise: ethically sourced, planet-conscious packaging.
Empowering You – Tutorials, tips, and tools to help you express yourself boldly and authentically.
At Pashia Beauty, we’re redefining beauty—not by covering up, but by showing up. Join our community and find makeup that moves with you, not masks you.
Let’s Glow Together!
Multitude of products for you
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The Visionary
Pashia Covington
CEO
Pashia is a highly regarded freelance makeup artist and entrepreneur with over a decade of experience in the beauty industry. She began her journey in 2013 with the launch of Make You Blush Makeup Artistry, a brand built on the principles of enhancing natural beauty and empowering clients through personalized, high-quality makeup services.
In 2016, Pashia expanded her vision with the creation of Pashia Beauty, a lifestyle and beauty brand that reflects her passion for artistry, innovation and self-expression. Known for her meticulous attention to detail and ability to bring out the best in every client, Pashia quickly earned recognition for her talent and professionalism, establishing a loyal clientele and a strong presence in the industry.
Her expertise encompasses bridal, editorial, commercial, and daily glamour, and she consistently refines her skills through continuous education and collaborative efforts. Pashia’s dedication to excellence and her amiable, accessible approach establish her as both a reliable artist and a wellspring of inspiration for emerging beauty professionals.